Choppies Enterprises Ltd

Choppies is the leading supermarket chain in Africa.

The supermarket retail offering includes leading international food brands and fast moving consumer goods (FMCG) products as well as Choppies´ own private label for value-minded consumers.

Our Company, Choppies is the largest, fastest growing grocery retailer in Africa, outside of South Africa. Building from its strong market-leading base in Botswana, Choppies is growing rapidly and profitably in South Africa and Zimbabwe, and has recently opened stores in Zambia, Kenya and Tanzania. Despite investing heavily in rapid growth, Choppies continues to generate cash, increase gross profit margins and grow profits. It has been growing each year from strength to strength, and is well positioned to achieve its target of 250 stores from existing 212 stores.

It invests huge resources in building up stores and furnishing them with modern equipment for excellent services to the consumers. Choppies employs over 11 500 people across seven countries and is constantly growing its workforce as it expand across the continent.

Choppies is a Botswana-based mass grocery retailer currently listed on both the BSE (Botswana) and the JSE (South Africa). Boasting over 212 stores across sub-Saharan Africa, Choppies has a full distribution and supply chain as well as maintenance capability. The seven strategically located distribution centers enable the group to provide an uninterrupted supply of goods to our stores as well as accumulate critical mass to negotiate better prices for our customers.

In September 2016 - we successfully opened our first value store in Makumbusho, it is a small branch as compared to the rest and although we faced many delays and challenges opening the branch, it now runs smoothly with over 40 permanent employees working in different departments around the supermarket.

Our Vision is: To -
Be a strong responsive provider of consumer goods at affordable prices.
Give customers the best value for their money.
Bring products to semi-urban and rural areas.
Generate sustainable economic development by supporting local businesses and farmers and core value creation in the society.
Create new jobs and develop all employees to their highest potential and ensure proper skills transfer to the local workforce.

Our Mission is to be the best service provider of FMCG in Sub-Saharan Africa.